EVALUATION

OUIL503 MODULE EVALUATION

Throughout these briefs I've been throw lots of curve-balls and had theoretical mountains to climb when it came to work. The briefs I chose were all distinctly different (mostly) however after doing a few you see that each brief informs the previous and you're always learning things to help with the next brief. These module has also pushed into areas of design I wouldn't of normally thought about going; or even wanted to try out.

This module I really did enjoy and it really let me get my teeth into a lot of briefs, my favourite of which is live briefs I think. I've done a few before but they weren't exactly briefs more designs for friends but in this module I really got an idea of what a brief really is; and what it can be. For me this project has almost solely been digital and all the final work being digital which is something I'd usually avoid but when it comes to all the specifications that briefs normally adhere too; making things digital makes it much easier to fit into those dimensions and change things a lot easier; if things need to be changed. Even though I still don't like using Photoshop and illustrator heavily I feel i'm at a point where they fit well in my practice but don't take over and this module has helped me shape that.

This module has been filled with very quick briefs and briefs that went on for far too long; each having very different outcomes. Honestly, I found the briefs I spent much less time on were the ones I was most proud of. The ones that were long and drawn out I either forgot about or grew very board of; pushed them to the back of my mind then panicked in the end, hence why the most leading up the finished piece was good but they the whole brief let down by the final resolution. My collaborative brief for example was going great; there was loads of ideas, too many in fact and because of that I believe we rested on our laurels and that caused the final outcome to suffer. On the opposite side; my shorted brief (wrappedco) which I only had two ours to do I felt was my strongest collection of work for a live brief; with the time restraint I couldn't over think; over analyze or push it away I just had to work hard and get it done.

The boards I created (the few I did) were not exactly fantastic; hence why there aren't too many. I'm aware they are important part of the trade that I want to be in but I find it difficult to express my work in a board; and really convey what I want too say. It all feels too formal for my practice. not a valid excuse but this is me understanding i'm well aware that this is something I really need to work on. I should of produced a lot for this module and I know that It will have let a large part of my module down.

If i had the chance to come back to this module, there are many things I would do differently. Keeping a visual journal for one, It feels strange about to submit something and all I have is a disk. With projects being so disjointed I just worked on bits of paper here and there, very chaotic, like my usual work but it doesn't seem to fit in with this type of module. I think having one would of helped me learn more from the briefs from a creative point of view and not from simply answering a brief point of view. I would spend more time on the longer briefs and try and resolve them quicker; work little briefs around the larger ones and one the other way around. Putting shorter; more 'interesting' briefs firsts has been my biggest down fall in this module

To summarize I'm not happy with a lot of work I have produced for this module, I feel i answered much of it from a very basic 'ticking' boxes point of view and didn't use as much creativity as I could have done, or searched for more creating when I found to hard to grasp any. On the next go round, I'd like to be much more myself with how I answer briefs and not just getting it done for the sake of getting it done.