Breaking down to the core of what a brief / company is saying in a brief.
Problem
People don't know about us
Fun not serious
Multiple audience
We don't know what we want
Pretty but pragmatic
We're dull and out of date
We want to add value to our product
Proposal
Produce a product
Produce a concept
Persuade through campaign
Innovative design
Update with ideas
Imaginative new ideas
Result
Publicize brand
Expand audience
Return customers
Attract kids
Edge of competition
More customers
No comments:
Post a Comment