1. Why have I chosen this brief?
Curious about how I can make my practice work with an unexpected brief choice for myself
2. What do you want to get out of this brief?
How to take on a real time competition brief; to see how far i can push the boundaries of my practice; to prove something to others and myself; See if i can make my current style fit with the brief in a real or even satirical sense
3. What do you need to produce in response to it?
'creative resource that will inspire and motivate our target audience of dads to read to their children for just 10 minutes every day.
The creative can take any form (for example print or online advertising, a video, infographic, an experiential movement etc), but it must leave audiences with an understanding of just how much of a difference 10 minutes a day reading with a child can make.'
4. What do you want to produce in response to it?
A fun alternative idea based around a several illustration prints.
1. Who is the audience?
2. Who should the audience be?
3. Who could the audience be?
4. Why?
Audience defined:
Intended audience
Actual Audience
Potential Audience
Audience Profile
What do that audience do?
Where do they go?
What do they buy?
What do they want to be?
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