ELEMENT

a little bit more skate product research. Element is a very popular skate brand, they encompass all parts of skate boarding and also branch into being an outdoor type branch. The main difference i've seen is the range they do, it's a lot more than previous brands I've looked at and also bags, They make lots of bags and lots of different styles and designers which a lot of other skate brands I've seen don't do much of. Then again there's lots of hats and t-shirts which seem to be the bread and butter currently, I need to start looking into hats, mocking them up anyway. I can never afford to get hats; bags; t-shirts; jumpers printed but I can mock them all up so at least it shows I've thought it through.

The latest skateboards they've realised i found interesting it's 6 different colours and characters. I just thought it was interesting that it was a very character based realise, you don't seen that much. Not as a set anyway, they're normally one offs. It's good for me though since it shows that character is relevant and I'm predominantly character based in my illustrations.