THRASHERMAGAZINE // SPITFIREWHEELS

I decided to put these two together because what made them important and me want to put them up runs across both. Thrasher is first and for most a magazine, that's how they started and Spitfire was first and foremost solely wheels. They're both very popular brands and fall on the blurred line of popular underground. They're both a little more anarchic and gritty brands than say Element, which is why I like them.

Thrasher does have merch, not lots like others but still a wide selection. Thrasher has one of the coolest and most recognised logos in skateboarding so as you can imagine most their products consist of that imagery, hats/ t-shirts and hoodies yet again. So basically I need to mock some hoodies and hats up.

Spitfire have a lot more merch because they do a lot of collocations and topical off shoots of their wheels. which shows that even big brands still need to have there fingers on whats going on in their industry as opposed to shaping it themselves. Spitfire also do a lighter, which is very cool.

Both these brands push video as well,  now all the skate brands i've looked at have videos but with Thrasher and Spitfire it's the first thing you see when you go onto their websites, and all throughout it. It's still about the craft and the passion of the sport and now just selling skateboards which isn't really much for my in terms of branding and making work I did however think it was important. It's about being together and looking after your own, with a sense of community.